A grand opening is a great opportunity to get the word out and immediately establish your new business in the community. There are so many reasons to use your opening as a marketing initiative, such as:
Create press, awareness, and establish the tone of your brand
Meet members of the community, attract new customers, build word-of-mouth marketing, and start relationships
Build a social media following; build user-generated content and testimonials
Capture phone and email information from new customers so that you can more easily market to them in the future
Here's are a few suggested activities and option to get you thinking about how you'd like to approach your own grand opening and get the word out ...
Set the date and set your goals.
What do you want to achieve with your grand opening? Sales targets? Number of attendees? Reach from across neighborhoods?
Once' you've set your strategy and goals, schedule your grand opening and ribbon cutting with Lawrence Township; a ribbon cutting ceremony is a great way to get the party started. Lawrence Township want to celebrate your business's grand opening and can be a great ally.
Engage members of the media
Host a sale or provide incentives
Host a charity event at your opening
Use a drip/teaser campaign along with grassroots activities
Make your event fun!
Show vendor and network appreciation
What other ideas do you have for our local Lawrence businesses? Share them in the comments, below.
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